Vrbo: Holiday

THE BRIEF: As the holidays of 2020 approached, it was clear that celebrating the holidays like normal was not going to be a safe option. Could that be an opportunity for Vrbo?

THE IDEA: After almost a year in the same four walls with the same people, the holidays could have been a boring affair at home. Instead, we made a campaign reminding people that if the holidays have to be a little different this year, might as well make them the good kind of different and getaway to a Vrbo.

THE :60, THE :30, & THE :15

Copy: Meghan O'Neill

Art: Kim McDonald and Divya Seshadri

Creative Director: Jason Pierce

Executive Creative Director: Adam Chasnow