INFINITI: Winter Sales Event

THE BRIEF: The luxury auto category paints a weird picture of winter: red bows, perfect snow, and people making $100k purchases to surprise their significant others. How can we stand out?

THE IDEA: Bring Luxury Should Be Lived In to winter and make the brand feel real and relatable by showing how people actually spend winter.

For the QX60, a family SUV, we showcased one real family moment in various lengths for tv and online video, then created 3 separate vertical cuts for social heroing different car features. For static image posts, we created collages that told a story while showing off the special features of the model.

Art and Copy: Meghan O'Neill and Divya Seshadri

Creative Director: Jason Pierce

Executive Creative Director: Adam Chasnow