INFINITI: Live Life Beyond the Algorithm

THE BRIEF: INFINITI was launching a completely new car, it’s first in several years, the QX55: a crossover coupe that defies categories, designed for drivers that defy categories, too.

THE IDEA: At a time when social media and carefully crafted algorithms are making conformity easier and more pervasive than ever, only a few have what it takes to stand out and live for themselves. We partnered with the legendary Jenn Nkiru to create a campaign that would be a rallying cry for those living beyond the algorithm.

THE MANIFESTO

THE :60

THE :30

Copy: Mike Motch and Meghan O'Neill

Art: Aaron Fisher and Divya Seshadri

Creative Directors: Jason Pierce and Gabriel Castelo Branco