INFINITI: Alone Time

THE BRIEF: At the start of Covid lockdowns, no one knew what the future would look like. INFINITI wanted to show solidarity with its audience.

THE IDEA: While going places, and even driving, was mostly off limits, INFINITI reminded everyone that when things got a little too stressful inside, there was a quiet place to escape right in their driveway.

With Covid lockdowns preventing the shooting of anything, we concepted around footage we already had, then used CGI to bring it together in various lengths.

Art and Copy: Meghan O'Neill and Divya Seshadri

Creative Director: Jason Pierce

Executive Creative Director: Adam Chasnow