WWF Halfies

(Student Spec Work)

Brief

Inspire a new generation to understand that we all have an impact on our planet and an effect on its health.

Insight

In the last 40 years, 50% of animals on the planet have died, mostly due to the consequences of human actions.

Idea

Use social media to make people realize exactly what it's like to lose half of a population.

Created for D&AD New Blood Awards 2015

Art Directors: Meghan O'Neill and Matt Smith

Copywriter: Dexter Ho