Vrbo: Freedom

THE BRIEF: During a pandemic, traveling (a short distance) to a Vrbo is one of the only safe ways to get out of the house. How can we drive bookings and encourage families to getaway, when the traditional idea of a “vacation” isn’t possible?

THE IDEA: Families were feeling a little cramped in their own four walls. We reminded them that they had the freedom to take regular life on vacation, and that pandemic or no, PTO wasn’t gonna take itself. To keep things as safe as we could, we cast and shot real families with the wonderful Julian Acosta.

THE :30s

THE :15s

Copy: Mike Motch and Meghan O'Neill

Art: Kim McDonald, Divya Seshadri, and Austin Mankey

Creative Director: Jason Pierce

Executive Creative Director: Adam Chasnow