Victoria's Secret Presents Project Pushup
AKQA Future Lions Short List 2015
THE BRIEF: Connect an audience of your choosing to a product or service from a global brand that wasn't possible three years ago.
THE IDEA: Breast cancer is one of the most common cancers among women, and most people are under the impression that it only occurs in older women. In fact, it's quite common in younger women and unfortunately, mammograms are not very accurate for this age group. So Victoria's Secret decided to bring a new technology, the MARIA, to its stores, allowing young women to get checked while they get sized for their perfect bra.