Victoria's Secret Presents Project Pushup

AKQA Future Lions Short List 2015


THE BRIEF: Connect an audience of your choosing to a product or service from a global brand that wasn't possible three years ago.

THE IDEA: Breast cancer is one of the most common cancers among women, and most people are under the impression that it only occurs in older women. In fact, it's quite common in younger women and unfortunately, mammograms are not very accurate for this age group. So Victoria's Secret decided to bring a new technology, the MARIA, to its stores, allowing young women to get checked while they get sized for their perfect bra.


If you like case studies:

If you don't:

Created for Future Lions 2015.

Art Directors: Hana Gosney, Meghan O'Neill and Divya Seshadri

Copywriters: Meghan O'Neill and Divya Seshadri