THE BRIEF: Create an integrated social media campaign that will build awareness for Variety's Freedom Program, which provides mobility equipment for children with disabilities. 

THE IDEA: We'll partner with Fitbit and take advantage of the "step counting" and wearable technology trends to Fitbit users' daily steps into steps for children with disabilities.


Created for Young Lions 2016 Cyber Category.

Art and Copy: Meghan O'Neill and Nina Golik