Screeny Screen Things

 

THE BRIEF: Kids and technology, is it good or bad?

THE IDEA: Overexposure to technology during childhood is like Pandora's Box - it brings a host of problems and may not really have any benefits. We wanted  to address kids directly and let them know that though technology can be a lot of fun, it's not necessarily what's best for them. Thus, we wrote and illustrated a children's book, and packaged it like an iPad to grab their attention.

 

The Physical Book

The Book (if you have three minutes and you like Dr. Seuss):

Created for The One Show Young Ones 2015

Art Directors: Meghan O'Neill and Dhvani Shah

Copywriter: Meghan O'Neill