SafeStamp by Heineken International

AKQA Future Lions Winner 2015

THE BRIEF: Connect an audience of your choosing to a product or service from a global brand that wasn't possible three years ago.

THE IDEA: Often, people, even people who would never condone drinking and driving, don't know they are too drunk to drive because alcohol makes them feel invincible. Heineken wanted to let people know for sure that they are over the legal limit, so they introduced SafeStamp. By using the technology used in a new microchip for diabetics, and placing it in hand stamps at bars, SafeStamp can help people drink responsibly.

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Submitted for Future Lions 2015.

Art and Copy: Meghan O'Neill and Divya Seshadri