Gillette Be Ballsy
THE IDEA: Men are scared to put a razor anywhere near their balls, for good reason. Every guy has nightmares about the potential consequences. But with Gillette's new Flexball technology, they don't need to worry anymore. So we encouraged men to #beballsy and put their prized possessions in the hands of the new, gentle Gillette Fusion Proglide.
Digital and Social:
Created for Miami Ad School 2015
Art and Copy: Meghan O'Neill and Divya Seshadri