Beat Drop by Beats Music
AKQA Future Lions Finalist 2015
THE BRIEF: Connect an audience of your choosing to a product or service from a global brand that wasn't possible three years ago.
THE IDEA: There's an amazing feeling you get when you experience the perfect song for the exact place and moment you are in. So we created a new facet of the Beats Music App that allows users to "drop" perfect songs in specific locations so that other people can discover the song and experience that same feeling.