Beat Drop by Beats Music

AKQA Future Lions Finalist 2015


THE BRIEF: Connect an audience of your choosing to a product or service from a global brand that wasn't possible three years ago.

THE IDEA: There's an amazing feeling you get when you experience the perfect song for the exact place and moment you are in. So we created a new facet of the Beats Music App that allows users to "drop" perfect songs in specific locations so that other people can discover the song and experience that same feeling.


Created for Future Lions 2015.

Art Director: Meghan O'Neill

Copywriters: Dexter Ho and Mishal Jagjivan