Airbnb Flower Bed

 

THE BRIEF: Explore how Airbnb can creatively empower their existing community to grow the idea of "belonging" out to a new audience.

THE IDEA: The biggest sense of belonging comes from having a safe place to call home, but people suffering from domestic abuse don't have that comfort. To allow those in violent situations to have a safe place they can go at a moment's notice, Airbnb created Flowerbed.

 

Created for D&AD New Blood Awards 2015

Art Director: Meghan O'Neill

Copywriters: Dexter Ho, Andrew Hurwitz, and Kingel Mehta